Hemline
In 1987, while working in their sewing wholesale business in Sydney, Australia, the Castley family had a great idea, and decided to develop their own brand of haberdashery and sewing notions. They gave it the catchy name of Hemline and launched with just 80 POPULAR SEWING ACCESSORIES AND NOTIONS, to the Australian market.
This small range quickly became very popular, because it had top quality products, and its striking new presentation caught everyone’s eye. From the beginning, the now famous pink card appealed to a wide cross-section of consumers with its fresh and attractive look, and everyone welcomed the inclusion of better product information and more detailed instructions.
The small range of 80 products has expanded to become one of the largest in the world, and the Hemline brand now contains more than 1,000 sewing and craft essentials.
The brand has spread worldwide, with national distributors supplying Hemline globally.
After no more than 25 years, Hemline has become the best known and one of the most recognised haberdashery and notions name in the world!